Dr Monika Suri

Educational Qualifications

PhD In Marketing, MBA Marketing & HR, PGDBM & PGDM from University of Jammu, IMT Ghaziabad and Punjab technical University, UGC NET Qualified in Management

Biography

Dr. Monika Suri is a distinguished academic leader and seasoned professional with over 27 years of experience in education and industry. Currently serving as the Dean of Humanities and Social Sciences & HOD (HSS) at JIIT Noida, her previous role as Associate Dean, Academic at AURO University for nearly 11 years highlighted her leadership in managing academic programs and driving institutional development. At AURO, she also led the mentorship program and chaired the AURO Women Development Cell. She served as Program Coordinator for Behavioral Science Across Amity University Noida for over 10 years, and her professional experience extends to roles at Amity University Dubai Campus, Punjab Technical University, & Premier Industries like Maruti Udyog Limited. Dr. Suri's educational qualifications include a PhD in Management, an MBA in Marketing, and additional credentials in PGDM and PGDBM. Her academic achievements are further validated by her qualification in UGC-NET in Management. She is AIMA Certified BIZLAB Trainer & Globally Certified trainer for Marketing 3.0. She is honored as an “Ambassador for Peace” by the Universal Peace Federation, a testament to her commitment to fostering positive change and promoting peace. As a member of the Indian Society for Training and Development (ISTD) since 2006, Dr. Suri has guided countless interns, contributing to their professional development and practical experience. Her lifetime membership in the Indian Science Congress reflects her ongoing involvement in academic and research communities. Dr. Suri has an impressive record of national and international publications in Marketing, Life skills & Behavioral Science. Her book, “Making of Ideal Global Professional,” and her contributions to platforms like Silicon India and Education Insight, highlight her thought leadership and expertise. She has contributed in filing IPR & has 16 Registered Copyrights in the field of General Management, Marketing, Life skills & Product Development. Her expertise is recognized globally, with acknowledgment & awards from Gas Authority of India Limited (GAIL) Gujarat for her project on employee engagement. Dr. Suri is a sought-after speaker and trainer, having delivered keynote addresses and workshops at top institutions such as the Jammu University Business School, Punjab Technical University, Confederation of India Industries, TIE, Chamber of Commerce etc. Her training programs are extensive, covering corporate houses like ArcelorMittal Nippon Steel, Essar Steel, ONGC, Marriott, AMUL as well as military and paramilitary forces including ITBP, BSF, BPR&D, and CRPF. She has also conducted life skills training for Delhi Police and Rajasthan Police in preparation for the Commonwealth Games. Her training extends to corporate houses and military forces, demonstrating her versatility and impact. She has contributed to Lajpour Jail Inmates training programs under the project titled Parivarthan Ki Pathshala-A transformative Journey for Jail Inmates in state of Gujarat. She also contributed as Honorary member for Global Citizens committee for Government Advisory firm SAPIO Analytics & as Advisory member of SPAA (Sports Academy association of India). Her drive, enthusiasm, and dedication continue to inspire and influence her students and colleagues, making her a highly respected leader in her field.

Work Experience

• 27 Years in Teaching, Research & Industry

Interest Area(s)

• Her teaching and research area include Service Marketing, Consumer Behavior, Brand Management, Behavioral Skills, Life skills & Neuro Marketing

Publications/Books/Patents

Publications

• Suri, M., Ashesh, G. & Ramana, C. V. (2019). Distinguishing between Entrepreneurial Sales People and Sales People Based on Salesmanship. MANTHAN: Journal of Commerce and Management, 6(Special Issue),131-151. DOI -10.17492/manthan.spl19.10 ,ISSN: 2395-2601
• Suri.M & Kumar.N (2016). Tourism and Hospitality Industry Sustainability in Competition In India - Strategic Study of Tiger Tourism- Amity Research Journal of Tourism, Aviation and Hospitality Vol. 01, issue 01, ISSN 2456-0308.
• Suri.M (2013) Neuro Marketing as New approach to Modern Marketing –Its Challenges and opportunities- Interdisciplinary Journal of Travel and Tourism published by Amity Institute of Travel and Tourism, Amity University Noida ISSN-2249-1899
• Suri.M (2017) Green Marketing laws for real estate industries in India – Developers and Consumers awareness in Surat, Gujarat – Published in July’15 in Eduved International Journal of Interdisciplinary Research, ISSN Number– 2349-5480.
• Suri.M (2018) Impact of Marketing 3.0 on insurance sector in India – Value based conceptual framework- Published in Feb’15 in Eduved Global Management Research, ISSN Number – 2394-0085.
• Suri.M (2013), Impact of Promotional Strategies on consumer selection criteria for insurance services in India - Published in Dec’13 in Global Journal of contemporary management, ISSN Number – 2249-1899, Volume III.
• Suri.M (2011), Insurance Industries – Issues & Challenges in International Journal of Retail & Marketing, (IJRM); Volume: Vol.2 No.1, ISSN No.: 0976-318X in Jan’11.
• Suri.M (2010), Marketing Strategies of Insurance Sector in International Journal of Retail & Marketing, (IJRM); Volume: Special issue, ISSN No.: 0976-318X in Oct’10.
• Suri.M (2014), Impact of Neuro Marketing on Consumer Anatomy – Its challenges & Opportunities in Emerging Trends in Business, CKPIM, Surat; ISBN No. 978-81-927638-0-4
• Suri.M (2013), Impact of Marketing 3.0 on leading insurance companies in India – A Paradigm Shift in Global Conference on Service Management, Auro University, Surat; ISSN No.: 978-81-928189-2-4
• Kumar.N, & Suri.M (2018). Analyzing the Relationship between the Social Media and the Decision-Making Process of Travelers: A Case Study of Delhi NCR Volume: 6 | Issue: 11
• INDEXCOPERNICUS :48609 (2018) http://aujournals.ipublisher.in/J/AUJ-STN DOI: 10.29070/AUJ-STN

Books & Book Chapters

• Suri.M - Making of Ideal Global Professionals – Vitasta Publishing Pvt. Ltd., New Delhi in 2014, ISBN Number 978-93-82711-51-3.
• Suri.M- Chapter titled “Marketing Matrices for Tribal and Rural Tourism Employment Generation of Indian Sites” published in Developing Strategies for Business of Tomorrow - Excel Publishers in 2015, ISBN NUMBER 978-9384869-64-9
• Suri.M - Chapter titled “India’s New Tourism Potentiality: Management and Technical Education for Developing World” published in Developing Strategies for Business of Tomorrow - Excel Publishers in 2015, ISBN NUMBER 978-93-84869-64-9
• Suri.M-Chapter titled “An Exploratory study of J&K, Gujarat & Rajasthan Tourism in context of redesigning Sustainable Economical Tourism Model” – Black Print Publishers in 2016, ISBN NUMBER- 976-93-64556-66-2
• Suri.M-Chapter titled “Be Indian, Buy Indian –The Marketing Mantra of 21^st century (The three decades of Marketing Strategies and Indigenous Branding in India” – Edited Book IRMA –ISBN Number awaited.
• Suri.M-Chapter titled “Modern Framework of PESTLE Analysis –Hospitality Industry Sustainability in competition”- Edited Book University of Jammu, The Business school –ISBN Number awaited

Attended/Abstract published in conferences

• E-Article: Divide and Rule to Unite and Rule & E-Article under Publication process on Silicon India in 2014.
• Workplace Spirituality & its significance in today’s corporate world in ISTD North Star, Dehradun; Dehradun Chapter Conference Proceedings in Nov'13.
• Positivism –A lifesaving dose for every woman - e-article published on Silicon India website in Jan’12.
• Marketing Strategies of Insurance Sector – A theoretical perspective - abstract published in seminar proceedings in Volume XI; edition 9, ITM School of Business review in Oct’10.
• Amity grooming students as Corporate Professionals in Today’s Education Insight Magazine; Volume 1 Issue in Nov’07.
• Stress Management     in Vaishnavi-Management Newsletter; Volume IV in Jan’05.
• National Seminar organized by ITM Universe Gwalior. Paper presented on marketing strategies of Insurance sector – A Theoretical perspective in 2010.
• Three days International Conference – Paper presented on Positive Psychology-Recent trend in Consumer Behaviour in International Conference on Positive Psychology in 2010 held in Amity University Rajasthan.
• Suri.M. “7 I Model For Effective Learning Among Business Students”- Paper presented in International Communication Management Conference Jointly by MICA & University of Texas at Austin in January 2020 on theme " creativity &culture for management in a changing world" in 2021
• Chivukula M, & Suri M .Opportunities and Challenges for Airline Companies in India: An Exploratory Study”- Paper presented in International Communication Management Conference Jointly by MICA & Broad College of Business - Michigan State University, USA in January 2020 on theme "Managing Businesses in the Digital Economy".
• Suri.M & Chivukula, Impact of Entrepreneurship Education on Personality Characteristics of Students –published during National Conference on managing Change in Evolving Economic Scenario held on December 5-6, 2017 organized by Management Development Institute (MDI), Gurugram & ASSOCHAM in 2017.
• Suri.M Coauthor - Be Indian, Buy Indian – the Marketing Mantra of 21st Century (A study of Three Decades of Marketing Strategies & Indigenous Branding in India) –IRMA 2015-16.
• Suri.M. A to Z Learning Curve of Covid19 : Business Acumen .(2020)
• Suri.M. 7-I Learner centric framework: Futuristic teaching learning pedagogy for higher education systems (2020).
• An Exploratory study of Changing Consumer’s Buying Behaviour –In Context of Gujarat State – Published in August in ICSSR sponsored conference organized by University of Jammu,2016.
• Strategic Study of Tiger Tourism Published in ICSSR sponsored conference organized by University of Jammu, 2016.
• Conceptual framework – Green Marketing Laws for real estate industries in India - Published in Sep’14 in National Conference on Law & Justice, ISBN number – 13:978-81-928189-3-1.

Awards & Certifications

Contribution/ Participation in Institute Activities & Development

• Associate Dean Academics AURO University
• Former Head of School of Business, AURO University Surat, Gujarat India.
• Approved PhD Guide, AURO University
• Member of University Research Committee (URC).
• Head of Mentorship Program AURO University
• Chairperson, Women development Cell, AURO University
• Behavioural Science and Program Coordinator AUUP Noida, behavioural science
• Designed Life Skills & Behavioural Science Curriculum for Universities & Industry
• Designed 5 -Fold Mentorship Program
• Designed Immersion Programs for PG, UG & PhD
• Designed Outcome Based Curriculum with attainment level aligned to NEP2020
• NEP2020 Trainer and Consultant
• Member of Academic Council of AURO University
• Member Board of Management AURO University
• AIMA Bizlab Certified Faculty and Trainer
• Advisory Member of Sports Academy association of India (SPAA)
• Marketing 4.0 Certified Trainer validated by Dr Philip Kotler
• Member of Academic Council and Board of Management AURO University
• Member of Disciplinary Committee AUUP Noida